Terms of Service

These Terms of Service ("Terms") govern your access to and use of Advar, a service provided by Advar LLC ("Advar," "we," "us," or "our"). By accessing or using the Service, creating an account, joining a waitlist, uploading materials, generating outputs, purchasing a subscription or credits, or clicking to accept these Terms, you agree to be bound by these Terms.

If you use the Service on behalf of a company, agency, client, or other entity, you represent that you have authority to bind that entity to these Terms. In that case, "you" and "your" refer to both you and that entity.

If you do not agree to these Terms, you may not access or use the Service.

Advar is an AI-assisted video ad generation platform for business users. The Service helps paid social teams, performance marketers, creative strategists, ecommerce operators, DTC brands, and agencies upload product materials and Swipe File references, extract product and creative context, create scripts and variant matrices, generate video ad outputs, and download outputs for review and commercial use.

Advar is a creative production software tool. Advar does not provide media buying, ad account management, influencer services, traffic, followers, likes, engagement, ad placement, legal review, claims substantiation, platform approval, or guaranteed advertising performance.

We may modify, improve, limit, suspend, replace, or discontinue features, models, providers, formats, limits, plans, or credit rules from time to time. We will use reasonable efforts to avoid materially reducing paid functionality during a paid subscription period, but the Service depends on evolving AI models, infrastructure, and third-party providers.

You must be at least 18 years old and able to form a binding contract to use the Service. Advar is intended for business and professional use only and is not intended for children or personal household use.

You may use the Service only in compliance with these Terms, applicable law, and any documentation, product limits, checkout terms, policies, or written instructions we provide.

You are responsible for maintaining accurate account, workspace, billing, and contact information. You are responsible for safeguarding login credentials and for all activity under your account or workspace, including activity by employees, contractors, agency personnel, clients, collaborators, or other users you invite or permit to access the Service.

You must promptly notify us if you suspect unauthorized access, credential compromise, or misuse of your account. We may require additional verification, suspend access, or take other security measures if we believe an account presents security, legal, billing, or abuse risk.

You retain ownership of materials you upload, submit, provide, import, or make available to the Service, including product assets, images, videos, product links, files, landing page content, brand materials, prompts, scripts, Swipe File references, product context, variant matrices, chat messages, instructions, and other materials ("Customer Content").

You grant Advar a non-exclusive, worldwide, royalty-free license to host, store, cache, reproduce, process, transmit, display, modify, adapt, reformat, create technical and generated outputs from, and otherwise use Customer Content as reasonably necessary to provide, secure, support, troubleshoot, operate, and improve the Service.

You represent and warrant that you have all rights, licenses, consents, releases, notices, and permissions necessary to provide Customer Content to Advar and to use Customer Content and generated outputs for advertising, marketing, and commercial purposes. This includes rights related to intellectual property, privacy, publicity, talent, models, creators, employees, customers, testimonials, endorsements, music, footage, trademarks, logos, products, and third-party materials.

Subject to your compliance with these Terms and payment of applicable fees, you may use generated video outputs delivered by Advar ("Outputs") for your internal business purposes and commercial advertising purposes.

AI-generated Outputs may be similar or identical to outputs generated for other users, may contain factual errors or visual defects, and may not be protectable by intellectual property rights in every jurisdiction. Advar does not guarantee that Outputs are unique, exclusive, error-free, legally compliant, platform-approved, non-infringing, brand-safe, or suitable for any particular campaign, audience, product, jurisdiction, or advertising platform.

You are responsible for reviewing Outputs before publication, export, distribution, ad submission, or commercial use. You are responsible for claims substantiation, product compliance, intellectual property clearance, talent and model releases, testimonial and endorsement compliance, required disclosures, platform policy compliance, and legal review.

If an Output includes stock, licensed, third-party, or provider-supplied elements, your use of those elements may be subject to additional license restrictions. You may not extract, resell, redistribute, or use those elements separately from the Output unless expressly permitted.

The Service may use third-party AI models, cloud infrastructure, storage, databases, video rendering, transcription, analytics, security, payment, and support providers. You authorize Advar to submit Customer Content and related information to those providers as needed to provide the Service.

Third-party providers may change, suspend, throttle, reject, moderate, or discontinue features, models, APIs, content categories, or outputs. Advar is not responsible for third-party provider downtime, safety decisions, content moderation decisions, policy changes, model behavior, or service limitations outside Advar's reasonable control.

Advar does not use Customer Content to train our own generalized AI models unless you separately agree in writing. Third-party provider processing is described in our Privacy Policy and is subject to the applicable provider terms and commitments.

You are solely responsible for ensuring that your products, offers, landing pages, claims, scripts, assets, targeting, disclosures, endorsements, testimonials, and use of Outputs comply with all applicable laws, industry rules, advertising standards, and platform policies, including policies of TikTok, Meta, Instagram, Facebook, YouTube, Google, Shopify, app stores, and any other platform or channel where you use Outputs.

Advar does not guarantee ad approval, delivery, spend efficiency, conversion rate, revenue, return on ad spend, cost per acquisition, click-through rate, or any other marketing or business result.

You may not use the Service, Customer Content, or Outputs for any prohibited use listed below, or permit anyone else to do so.

• Illegal, fraudulent, deceptive, harmful, abusive, harassing, hateful, discriminatory, violent, sexually explicit, adult-oriented, defamatory, infringing, privacy-invasive, or otherwise unlawful content or activity.
• Political advertising, political persuasion, election-related content, gambling, weapons, tobacco, nicotine, alcohol, crypto, financial services, credit repair, debt relief, medical, pharmaceutical, supplements, weight-loss, get-rich-quick, or other regulated categories unless Advar gives prior written approval.
• False, deceptive, or unsubstantiated claims; fake testimonials; undisclosed sponsored content; misleading before-and-after claims; impersonation; deepfakes; unauthorized use of a person's name, image, likeness, voice, or identity; or content that could mislead users about whether a person endorsed a product.
• Content or conduct that infringes, misappropriates, or violates intellectual property rights, privacy rights, publicity rights, contract rights, platform policies, or other third-party rights.
• Uploading malware, harmful code, security exploits, or content designed to disrupt, damage, overload, or interfere with the Service or any third-party system.
• Attempting to bypass safety systems, content filters, rate limits, credit limits, usage limits, payment controls, access controls, or security measures.
• Scraping, crawling, benchmarking, monitoring, reverse engineering, decompiling, disassembling, copying, or attempting to derive source code, models, prompts, systems, algorithms, or non-public information from the Service, except to the extent applicable law prohibits this restriction.
• Using the Service to build, train, benchmark, or improve a competing product or service, or to resell, sublicense, rent, lease, provide service bureau access, or make the Service available to third parties except as expressly permitted by Advar.
• Selling traffic, followers, likes, engagement, fake social proof, ad account access, platform manipulation, or guaranteed advertising outcomes.

We may review, block, remove, disable, or refuse to process Customer Content or Outputs if we believe they violate these Terms, applicable law, provider policies, platform policies, safety rules, or third-party rights, or if they create legal, security, reputational, or operational risk.

We may suspend or terminate access, withhold or revoke Outputs, limit features, remove content, report unlawful activity, or take other appropriate action if we believe you violated these Terms or created risk for Advar, users, providers, platforms, or third parties.

Fees are charged in United States Dollars (USD) unless otherwise stated at checkout. Subscription plans, credit packs, included features, usage limits, taxes, and renewal terms are shown on the pricing page, checkout page, order form, or other purchase flow.

Subscriptions renew automatically unless canceled before the renewal date, unless the checkout page or written order states otherwise. You authorize Advar and its payment processor to charge your payment method for subscriptions, renewals, credit purchases, overages if applicable, taxes, and other charges you authorize.

Credits are redeemable only for Advar services, are not legal tender, are not transferable, have no cash value, may not be resold, and do not create a stored-value account. Credits may be consumed based on delivered video seconds, generation type, feature, model, plan, or other rules displayed in the Service or at checkout.

Unless the Service states otherwise, 1 credit equals 1 second of delivered video, and 1 credit creates 1 brand-new custom AI character. Quality retries, compliance re-rolls, failed generations that produce no downloadable Output, and auto-trimmed footage do not reduce your credit balance. If a generation fails completely and no downloadable Output is produced, Advar will return the credits used or reserved for that failed generation.

Monthly credit refills are added automatically after successful subscription invoices for active subscriptions. Unused subscription credits expire 2 months after the related subscription period ends. Purchased top-up credits remain valid for 12 months from purchase. Credits expire according to the expiration date assigned when they are granted or purchased.

Cancellation, subscription expiration, or payment failure does not by itself erase, forfeit, or convert existing credits. Spending credits and buying top-up packs require an active or trialing subscription unless Advar expressly states otherwise.

Video generation may reserve credits while a job is being processed. Reserved credits are unavailable for other use while held, are treated as committed to that job, and are settled against the final delivered video length when the job completes.

We may correct pricing, tax, credit, or billing errors. You are responsible for providing accurate billing and tax information and for paying applicable taxes, duties, and charges not collected at checkout.

Refunds, cancellations, delivery, failed generations, and digital returns are governed by the Fulfillment, Refund, and Cancellation Policy posted on our website and incorporated into these Terms by reference.

Except where required by law or expressly stated in that policy, used credits, generated Outputs, completed digital services, and fees for already-provided access are not refundable.

Trial, beta, preview, waitlist, or early access features may be limited, changed, suspended, or discontinued at any time. Trial access may limit products, matrices, uploaded assets, exports, credits, generation, or other usage. Video generation requires a paid subscription unless Advar expressly states otherwise.

Beta and early access features are provided for evaluation and may be incomplete, experimental, inaccurate, unstable, or unavailable. We are not obligated to make beta features generally available.

Advar and its licensors own all rights, title, and interest in the Service, including software, user interface, workflows, systems, prompts, models, logic, designs, documentation, trademarks, logos, know-how, and other technology or materials, excluding Customer Content and Outputs as described in these Terms.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service during your subscription period for your internal business and advertising production purposes.

If you provide feedback, ideas, requests, suggestions, or recommendations about the Service, you grant Advar a perpetual, irrevocable, worldwide, royalty-free right to use that feedback without restriction or compensation.

Each party may receive non-public business, technical, product, security, financial, or other confidential information from the other party. The receiving party will use the disclosing party's confidential information only to perform or receive the Service, will protect it using reasonable care, and will not disclose it except to personnel, contractors, advisors, or service providers who need to know it and are bound by confidentiality obligations.

Confidential information does not include information that is publicly available without breach, independently developed without use of the confidential information, lawfully received from a third party, or approved for disclosure by the disclosing party. A party may disclose confidential information if required by law, subpoena, or court order, provided it gives notice where legally permitted.

Our Privacy Policy explains how we collect, use, disclose, retain, and protect information. By using the Service, you acknowledge the Privacy Policy.

You may stop using the Service at any time. You may cancel subscriptions as described in the Fulfillment, Refund, and Cancellation Policy or in the Service.

We may suspend or terminate access to all or part of the Service if we believe you violated these Terms, failed to pay fees, created legal or security risk, used the Service for prohibited content, infringed third-party rights, misused credits or billing, or used the Service in a way that could harm Advar, users, providers, platforms, or third parties.

Upon termination or cancellation, your right to access paid features ends as described in the applicable plan, checkout terms, and Fulfillment, Refund, and Cancellation Policy. Sections that by their nature should survive termination will survive, including sections about content rights, payment obligations, prohibited uses, confidentiality, disclaimers, limitation of liability, indemnification, disputes, and general terms.

The Service and Outputs are provided on an "as is" and "as available" basis. To the maximum extent permitted by law, Advar disclaims all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, availability, accuracy, reliability, and uninterrupted or error-free operation.

Advar does not warrant that the Service or Outputs will meet your requirements, comply with laws or platform policies, avoid moderation, satisfy advertising standards, achieve marketing results, preserve data without loss, or be free from defects, hallucinations, bias, inaccuracies, artifacts, rights issues, downtime, or provider interruptions.

To the maximum extent permitted by law, Advar will not be liable for indirect, incidental, special, consequential, exemplary, punitive, or enhanced damages, or for lost profits, lost revenue, lost savings, lost business opportunities, lost goodwill, data loss, content loss, advertising performance losses, platform rejection, account suspension by an ad platform, substitute services, or business interruption, even if Advar has been advised of the possibility of those damages.

To the maximum extent permitted by law, Advar's total aggregate liability for all claims arising out of or relating to the Service, these Terms, or Outputs will not exceed the greater of USD $100 or the amounts you paid to Advar for the Service during the three months before the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability. In those jurisdictions, the limitations apply only to the maximum extent permitted by law.

You will defend, indemnify, and hold harmless Advar, its affiliates, and their officers, directors, employees, contractors, service providers, and agents from and against any claims, demands, actions, damages, losses, liabilities, penalties, fines, costs, and expenses, including reasonable attorneys' fees, arising out of or related to Customer Content, Outputs as used by you, your products or services, your advertising claims, your violation of these Terms, your violation of law or platform policies, your infringement or alleged infringement of third-party rights, your failure to obtain required rights or consents, or your use or misuse of the Service.

We may update these Terms from time to time. If we make material changes, we will provide notice by posting the updated Terms, updating the effective date, or using another legally appropriate notice method. Continued use of the Service after updated Terms become effective means you accept the updated Terms. If you do not agree, you must stop using the Service.

These Terms are governed by the laws of the State of Wyoming, without regard to conflict of law rules. Any dispute arising out of or relating to these Terms, the Service, or Outputs will be resolved through binding individual arbitration, except that either party may seek injunctive or equitable relief in court for unauthorized use of intellectual property, confidentiality violations, security violations, or misuse of the Service.

You and Advar waive the right to a jury trial and the right to participate in a class action, class arbitration, representative action, private attorney general action, or consolidated proceeding to the maximum extent permitted by law.

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, financing, corporate reorganization, sale of assets, or operation of law. If any provision is found unenforceable, it will be limited or severed to the minimum extent necessary, and the remaining provisions will remain in effect. Our failure to enforce a provision is not a waiver. These Terms, together with the Privacy Policy, Fulfillment, Refund, and Cancellation Policy, checkout terms, and any written order or addendum, are the entire agreement between you and Advar regarding the Service.

For support, contact support@advar.ai. For legal notices, contact legal@advar.ai.